If you're a Real Estate Agent who would rather be spending time helping buyers find their perfect sanctuary or being the negotiating boss that you are to ensure your clients get the most for their investment, you'd rather not be spending time on trying to be a media creator: keeping up with new technology, learning specialized techniques and investing significantly in equipment and software that you'll have to learn to use and maintain. Making sure that the essence of your listing is accurately represented and that it stands out from the alternatives is of top priority to me.
If you're a business owner wouldn't you rather be spending time working with your customers to help them experience an enhanced life because they are making use of your great service and/or products? Wouldn't you rather be spending time keeping up with the trends of your industry and possibly setting them?